The proven method to seize your audience's attention

The best content starts with a story.

When it comes to marketing, the best business content starts with a story the audience cares about, not the brand's message about what it wants to sell them. Learn the Story Comes First method, an approach that combines techniques from journalism and fiction to help brands tell stories that put the readers' interests first.

Most brand marketers create content to sell their product, service or technology. The Story Comes First method turns this approach on its head to create content with the "human moments" that truly engage an audience. Filled with examples from Heather's experience creating content marketing programs, trade books, and hundreds of articles for a variety of B2B and B2C brands, the book shows readers a step-by-step approach to create content designed to deliver business results.

Brand, Meet Story explains the key ways to uncover what your audience cares about and how to turn brand messaging into stories that matter. The author inspires readers to develop a compelling voice that will carry the brand tone and values across all channels, and helps them turn their ideas into engaging, story-driven content their audiences will read, love, and share.